Communications Manager - New Practice Lab (NPL)

Full Time
New Practice Lab
Mid Level

Communications Manager

About New Practice Lab

The New Practice Lab (NPL) works to improve family economic security and wellbeing – through the way social policy is designed and delivered. We believe good policy design focuses on families’ lived experience and prioritizes making a difference in people’s daily lives. 

About New America

New America is dedicated to renewing the promise of America by continuing the quest to realize our nation's highest ideals, honestly confronting the challenges caused by rapid technological and social change, and seizing the opportunities those changes create.

Role Description

The Communications Manager is responsible for shaping and sharing the New Practice Lab’s highly complex qualitative and quantitative policy and human-centered design research in compelling, impactful, and creative ways, both within New America and with interested people and groups outside of the organization. This includes a combination of writing and editing, brand building, content strategy, stakeholder engagement, and relationship building.

At a high level, we see this Communications Manager working in collaboration with New America’s central communications team to:

  • Create and execute the Lab’s content and editorial strategy;
  • Serve as editorial lead of the Lab, working closely with researchers to hone and distill program takeaways into compelling stories;
  • Maintain and oversee an editorial calendar for the Lab, tracking content outputs across channels to communicate the Lab’s goals and findings;
  • Guide the story of not only the Lab’s programmatic work, but also the way we practice, to both the public and our funders

The Ideal Candidate

The ideal candidate will understand the urgent need to address economic and racial inequities through better public policy design and delivery. They will be a strong and experienced writer, with solid familiarity with copyediting, interviewing, creating compelling content from highly technical or policy-heavy sources, and developing a consistent voice that resonates with various audiences across different content and social media platforms. This person will be independently motivated, proactive, and resourceful, while also seeking to collaborate and share their work with the uniquely talented members of the Lab. Last but not least, this candidate will be passionate about intentionally building a creative and effective strategy for sharing the work of the New Practice Lab with partners and organizations interested in supporting equitable outcomes for America’s low-income and marginalized communities.


  • Develop and collaborate on the Lab’s big-picture content strategy, including developing audience-centric outreach plans, identifying opportunities for timely articles related to the Lab’s work, and crafting original short-form digital content to promote the Lab and its people;
  • Instigating and executing communications methods and platforms that align with the stated goals and objectives of the Lab;
  • Support the timeline and production of content and collateral from the Lab, including briefs, policy papers, grant reports, funder check-ins, organizational strategy deck, newsletters, and other deliverables;
  • Create and implement the web content strategy for the Lab’s program presence on—including editing, proofreading, and posting content, as well as developing and maintaining standards around tagging and organization of our content;
  • Coordinate the Lab’s internal communication efforts with New America’s central communications team, building and maintaining relationships that support, maintain, and strengthen cross-programmatic work and information-sharing;
  • Building and maintaining key media and outreach lists, segmented for different program needs.

Location: The position is remote and is open to candidates regardless of location

Compensation and Benefits

This position is a full-time role with benefits. The annual salary will be between $60,000 – $90,000 depending on experience. New America offers a highly competitive benefits package that includes health care, dental, and vision coverage; a generous retirement plan; paid time off; observes all federal holidays; and an office-wide closure between Christmas and New Year’s Day. The position is remote and is open to candidates regardless of location.

Application Process

Applications will be reviewed on a rolling basis. Along with your resume, please submit:

  • A cover letter that describes your qualifications to apply
  • Three short writing samples that demonstrate your experience with any of the described skills and responsibilities. These could include pitches, press releases, talking points, communications/content/social media strategies, or any combination.

Please no phone calls, no emails

New America is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization thereby creating a culture that allows us to better serve our clientele, our employees, and our communities. We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits, and termination. This is a bargaining unit position.



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